Why "website" covers wildly different price points
A five-page marketing site and a custom web application with user accounts, a database, and integrations are both "websites" in casual conversation — but they're entirely different engineering projects. Cost only makes sense once the actual scope is clear.
What moves the price
- Page count and content complexity — a handful of static pages costs far less than a CMS-backed site with dozens of dynamic pages
- Custom functionality — forms, user accounts, search, filtering, and any logic beyond "display content" adds real engineering work
- Design depth — a template-adapted design costs a fraction of a fully custom visual identity and interaction design
- Integrations — payment gateways, CRMs, analytics, third-party APIs each add scope
- Performance and SEO requirements — building for genuinely fast load times and strong technical SEO takes more deliberate engineering than a default template setup
Realistic ranges in the Indian market (2026)
General market ranges, not a quote:
- Simple marketing/brochure site (handful of pages, minimal custom logic): the lowest tier, often achievable on WordPress or a template — see Custom Website vs. WordPress for when this is actually the right call
- Mid-size custom site (CMS-backed content, moderate custom functionality, real design work): a meaningfully larger investment, typically the right tier for a serious brand's primary marketing site
- Custom web application (user accounts, database-backed features, integrations): priced like any custom software project — see Custom Software Development Cost in India for that broader range
Don't forget ongoing cost
Hosting, content updates, and periodic maintenance are recurring costs beyond the initial build — budget for them upfront rather than discovering them after launch.
Get an actual number
Ranges help with planning; they can't replace real scoping. Tell us what you need the site to actually do and we'll give you a real estimate — we're based in Indore, India, and build for clients across the country.